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Digital Marketing & Social Listening Workshop


Course Information


This intensive one-day workshop is designed for business professionals from small, medium or large businesses to provide them essential skills for understanding online marketing and market research tools. This course aims to provide businesses with techniques to strengthen their competitive advantage in the marketplace.

Digital marketing, also called e-marketing or online marketing, is a form of marketing that uses digital channels as its main route for engaging with existing or potential customers (or clients) and other stakeholders. These channels include emails, SMS, social media, web-based advertising, and other digital platforms. During a one-day session we will cover an overview of online marketing and help you develop a market research skillset called Social Listening.

*NOTE: For multiple bookings from the same organisation a discount of £100 can be offered per person (reducing the standard rate to £250).  Full payment should be made first and a refund of the difference will then be processed.

Course Code

Course Description

The workshop will help your team understand how to evaluate the macro, micro and internal environments and develop appropriate strategies and tactics to support the growth of your organisation. The programme will be appropriate for any sector and/or organisation.
The course is structured in two 4-hour sessions:

1. Mapping the Digital Landscape, which has been designed to provide the students with the skills and tools needed to evaluate their activity and their competitor’s activities within the digital domain. It will allow the students to benchmark their organisation’s positions within the sector. The module also introduces participants to the various digital strategies that can be applied to help enhance their benchmark position.

2.  Understanding Social Listening, which has been designed to provide the students with the skills and tools needed to initiate market research activities and competitor intelligence gathering. Understanding the customer is a key factor in ensuring customer service is maximised. It will also help identify future opportunities or counter and ongoing concerns.

StartEndPlaces LeftCourse Fee 
16 February 2022 - Early Bird
16/02/202216/02/20220£250.00[Read More]

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