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Digital Marketing 102 : Increase Online Sales using Google Adwords and Pay-Per-Click Marketing


Course Information

Google Adwords

20th December 2017

This course provides an introduction to Pay-per-Click including practical examples to help you to set-up, run and manage your own Google AdWords PPC campaign

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Course Date

20th December 2017

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Course Description

Many searches for information about products and buying decisions begin with searches on one of the major engines: Google, Yahoo! or Live Search. Achieving a position at or near the top of the ‘organic’ rankings can take time and often requires a large investment of time and energy.

Pay-per-Click (PPC) can bring profitable results much more quickly by providing an instant source of targeted traffic, who are in active buying mode. The results of PPC marketing can be measured extremely accurately, so a business is always in control of its budget and can refine the campaign to ensure a good return-on-investment.

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